Top of the Funnel

The past few years have been very good to me in terms of my work as a trade show magician.  I have picked up a number of new clients and had the pleasure of presenting at several overseas exhibitions.  One client in particular has committed to using me for several of their shows and this…

Continue Reading →

I’m Not Like You

It may seem like an odd declaration – “I’m not like you” and it has taken a while for me to come to terms with it.  For years I wanted to be just like my corporate clients, or at least I wanted to be how I perceived them to be.  I felt it was necessary…

Continue Reading →

Exhibiting Emotions

You’ve been told a thousand times, don’t talk about features talk about benefits! In terms of the trade show or exhibition magician how do I ensure that I focus on the benefits? The answer is simple, I don’t – I focus on emotions.  Emotions indicate the value of a benefit – no emotion, no value, no benefit. Do you remember the…

Continue Reading →

Size Doesn’t Matter

I’m constantly thinking back to my days as a street performer and trying to tie in what I do now as a trade show magician with the experiences I had back then.  It’s what makes me different I suppose.  Not many Trade Show Magicians have had the experience of building, engaging and entertaining crowds in…

Continue Reading →

The Physics of a Trade Show

A body in motion will remain in motion with the same speed and in the same direction unless acted upon by an unbalanced force. Newton’s First Law –  The Law of Inertia. If there was a law for the way in which you can engage with visitors at a trade show then this would be…

Continue Reading →

What Magic Sells.

    If you thought the role of a trade show magician was to sell you – think again. Have you ever watched a professional magician perform a great effect, whether it is with a pack of cards, some coins or even your own thoughts, and at some point during the presentation doubted yourself and your understanding…

Continue Reading →

A Job Description

“So What Do You Do For A Living?” Every professional magician I should imagine has at one point or another been asked the question , “So what do you do for a living?” Some people find it hard to believe that a grown man (or woman) could actually make a living from performing magic and…

Continue Reading →

Page 2 of 2