What Time Does The Show Start?

If a trade show opens at 10am on a Wednesday, you’d be forgiven for thinking that that is when the show starts, but you’d be wrong. The truth is that, as soon as you set foot into the building, whether it’s on the first day of the show, or 2 days before as you’re building…

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How to get the most from your next trade show

It’s all too easy to fall into the trap of being totally focused on generating leads or clients when you attend a trade show, but there is so much more opportunity to be had. I’m not even talking about breakout sessions, informal meet ups or presentations either. If you pay attention, you could come away…

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How to survive trade shows

As a magician and presenter, I have experienced most performing environments. I thought that I was ready for them all, and then I became trade shows presenter! NOTHING prepares you for those demanding trade show days. It can come as quite the shock when you first attend an exhibition. Long, tiring days with potentially thousands…

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Show Them YOU!

At a trade show, obviously, you’re going to have an awesome stand, you’re going to have fantastic giveaways and you’re going to have loads of information to give to attendees. After all, you’re there to share the story of your company. You need to tell people who you are and how you can help make…

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How to Inject Humour Into Your Sales Message

trade show magician

Did you hear the one about the marketing executive who wanted to add some jokes to his sales pitch at a trade show stand? No? Maybe you had to be there. There’s a saying amongst street performers that “funny is money”; if you want people to put some money in your hat, you had better…

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