Show Them YOU!

At a trade show, obviously, you’re going to have an awesome stand, you’re going to have fantastic giveaways and you’re going to have loads of information to give to attendees. After all, you’re there to share the story of your company. You need to tell people who you are and how you can help make…

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Mind the Gap – Tradeshow Showmanship!

  Human beings are naturally curious. We don’t like not knowing. If one person stands in a street and looks up eventually there will be a crowd of people all looking up. Most of those won’t even know what they’re looking at! And that’s the point – “What are we all looking at?” That’s the…

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Wake up the Lizard!

Did you know that learning was an emotional process? It’s driven by the release of the chemical dopamine and that is controlled by the emotional part of the brain, called the limbic or sometimes lizard brain. Actually the dopamine suppresses another chemical called glutamate which excites the brain, but too much glutamate and cells die.…

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How to Inject Humour Into Your Sales Message

trade show magician

Did you hear the one about the marketing executive who wanted to add some jokes to his sales pitch at a trade show stand? No? Maybe you had to be there. There’s a saying amongst street performers that “funny is money”; if you want people to put some money in your hat, you had better…

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The MAGIC of Trade Show Success

A few years ago I posted a video which outlined my thoughts on how to make your exhibition experience successful.  It was originally a “test” video and I didn’t really give it any more thought.  Since I posted it however I have had a great deal of positive feedback and engaged with a number of…

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Top of the Funnel

The past few years have been very good to me in terms of my work as a trade show magician.  I have picked up a number of new clients and had the pleasure of presenting at several overseas exhibitions.  One client in particular has committed to using me for several of their shows and this…

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I’m Not Like You

It may seem like an odd declaration – “I’m not like you” and it has taken a while for me to come to terms with it.  For years I wanted to be just like my corporate clients, or at least I wanted to be how I perceived them to be.  I felt it was necessary…

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Exhibiting Emotions

You’ve been told a thousand times, don’t talk about features talk about benefits! In terms of the trade show or exhibition magician how do I ensure that I focus on the benefits? The answer is simple, I don’t – I focus on emotions.  Emotions indicate the value of a benefit – no emotion, no value, no benefit. Do you remember the…

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Size Doesn’t Matter

I’m constantly thinking back to my days as a street performer and trying to tie in what I do now as a trade show magician with the experiences I had back then.  It’s what makes me different I suppose.  Not many Trade Show Magicians have had the experience of building, engaging and entertaining crowds in…

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The Physics of a Trade Show

A body in motion will remain in motion with the same speed and in the same direction unless acted upon by an unbalanced force. Newton’s First Law –  The Law of Inertia. If there was a law for the way in which you can engage with visitors at a trade show then this would be…

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